What Will they Do?! Pepsi Football

Pepsi love for football is undeniable. In fact, the recent campaigns by the beverages behemoth are centralized on sponsorships of football events and star players. However, to reach out to the diverse fanbases in the sports’ industry, Pepsi cuts corporate deals with other sports besides football. For instance, in 2015, PepsiCo announced a big win…
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Is it true or is it just a marketing thing.

Pepsi’s love for football is unrivaled. The company not only markets its products through football commercials and sponsorships but also partakes in ensuring the growth of the game. Pepsi strives to integrate itself into pop culture, and football is its way of reaching out to the masses of fans in different global markets. Pepsi Football…
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